Creating a Brand

Unleashing the World’s Most Powerful Marketing Force with David Meerman Scott

March 17, 2020 Alex Sanfilippo Season 3 Episode 11
Creating a Brand
Unleashing the World’s Most Powerful Marketing Force with David Meerman Scott
Chapters
Creating a Brand
Unleashing the World’s Most Powerful Marketing Force with David Meerman Scott
Mar 17, 2020 Season 3 Episode 11
Alex Sanfilippo

If you want to unleash the superpower of sales and marketing into your business, you need to create fandom around your product or service. Here's how you create fans!

In this episode, Alex Sanfilippo interviews David Meerman Scott on his book Fanocracy.

 What is fanocracy?
An organization that inspires incredible passion for a brand or idea, by putting the customer's needs above everything else. It’s the idea of true human connection. When an organization allows its fans to take over and rule, the organization behind it becomes so successful.

We go over a few chapters from the book:
Chapter 4 To Get Closer Than Usual
Chapter 6 Give More Than You Have To
Chapter 9 Break Down Barriers
Final Chapter

For full show notes visit: https://creatingabrand.com/unleashing-the-worlds-most-powerful-marketing-force-with-david-meerman-scott

Show Notes

If you want to unleash the superpower of sales and marketing into your business, you need to create fandom around your product or service. Here's how you create fans!

In this episode, Alex Sanfilippo interviews David Meerman Scott on his book Fanocracy.

 What is fanocracy?
An organization that inspires incredible passion for a brand or idea, by putting the customer's needs above everything else. It’s the idea of true human connection. When an organization allows its fans to take over and rule, the organization behind it becomes so successful.

We go over a few chapters from the book:
Chapter 4 To Get Closer Than Usual
Chapter 6 Give More Than You Have To
Chapter 9 Break Down Barriers
Final Chapter

For full show notes visit: https://creatingabrand.com/unleashing-the-worlds-most-powerful-marketing-force-with-david-meerman-scott

Support the show (https://creatingabrand.com/join)