Unleashing the World’s Most Powerful Marketing Force with David Meerman Scott Artwork

Podcasting Made Simple

Podcasting Made Simple is the premier podcast about podcasting! We’re here to help podcast guests and podcast hosts reach more listeners and grow their income so they can change more lives! Join Alex Sanfilippo and other podcasting industry experts as they share how you can level up on either side of the mic! (Show notes and resources: https://PodMatch.com/episodes)

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Podcasting Made Simple

Unleashing the World’s Most Powerful Marketing Force with David Meerman Scott

March 17, 2020 • Alex Sanfilippo • Episode 38

If you want to unleash the superpower of sales and marketing into your business, you need to create fandom around your product or service. Here's how you create fans!

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In this episode, Alex Sanfilippo interviews David Meerman Scott on his book Fanocracy.

What is fanocracy?
An organization that inspires incredible passion for a brand or idea, by putting the customer's needs above everything else. It’s the idea of true human connection. When an organization allows its fans to take over and rule, the organization behind it becomes so successful.

We go over a few chapters from the book:
Chapter 4 To Get Closer Than Usual
Chapter 6 Give More Than You Have To
Chapter 9 Break Down Barriers
Final Chapter

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/038