Your email list is one of your most valuable assets, but growing it can be a painful task. Thankfully, there is a simple solution! In this episode, Tracy Beavers shares how, through podcast guesting, you can create a powerful call to action that will lead listeners to sign up for your email list. Get ready to increase your visibility and explode your email list with new subscribers and potential future customers!
MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/261
Key Moments:
00:00:15 - Introduction
00:01:47 - Types of CTAs
00:03:58 - Importance of Consistent and Strategic CTAs
00:06:19 - Leveraging Podcast Guest Spots
00:09:35 - Choosing the Right CTA for Timing
Timestamped Summary:
00:00:15 - Introduction
Tracy Beavers shares her experience of being a guest on a podcast and the importance of being prepared with a strategic call to action (CTA) to maximize business growth.
00:01:47 - Types of CTAs
Tracy explains different types of CTAs that can be used, including free downloads, joining a mailing list, subscribing to a podcast or newsletter, and engaging with social media content.
00:03:58 - Importance of Consistent and Strategic CTAs
Tracy emphasizes the need to consistently and strategically use CTAs in content creation to maximize email list growth and audience engagement.
00:06:19 - Leveraging Podcast Guest Spots
Tracy highlights the special marketing opportunity of being a podcast guest and the credibility and trust that comes with it. She emphasizes the importance of having a strong CTA at the end of the interview to capitalize on the audience's interest.
00:09:35 - Choosing the Right CTA for Timing
Tracy advises aligning the CTA with the timing of promotional activities in the business. She suggests offering free resources, promoting webinars or memberships, or directing listeners to podcasts, blogs, or social media channels.
MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/261
Your email list is one of your most valuable assets, but growing it can be a painful task. Thankfully, there is a simple solution! In this episode, Tracy Beavers shares how, through podcast guesting, you can create a powerful call to action that will lead listeners to sign up for your email list. Get ready to increase your visibility and explode your email list with new subscribers and potential future customers!
MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/261
Key Moments:
00:00:15 - Introduction
00:01:47 - Types of CTAs
00:03:58 - Importance of Consistent and Strategic CTAs
00:06:19 - Leveraging Podcast Guest Spots
00:09:35 - Choosing the Right CTA for Timing
Timestamped Summary:
00:00:15 - Introduction
Tracy Beavers shares her experience of being a guest on a podcast and the importance of being prepared with a strategic call to action (CTA) to maximize business growth.
00:01:47 - Types of CTAs
Tracy explains different types of CTAs that can be used, including free downloads, joining a mailing list, subscribing to a podcast or newsletter, and engaging with social media content.
00:03:58 - Importance of Consistent and Strategic CTAs
Tracy emphasizes the need to consistently and strategically use CTAs in content creation to maximize email list growth and audience engagement.
00:06:19 - Leveraging Podcast Guest Spots
Tracy highlights the special marketing opportunity of being a podcast guest and the credibility and trust that comes with it. She emphasizes the importance of having a strong CTA at the end of the interview to capitalize on the audience's interest.
00:09:35 - Choosing the Right CTA for Timing
Tracy advises aligning the CTA with the timing of promotional activities in the business. She suggests offering free resources, promoting webinars or memberships, or directing listeners to podcasts, blogs, or social media channels.
MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/261
You're listening to Podcasting Made Simple. I'm your host, Alex Sanfilippo. For this episode's guide and resources, please visit podprosecom. And now let's get to the episode.
Speaker 2:So there I was on my first ever podcast as a guest, really excited to be interviewed, really excited to bring value to the show and to the listeners, and my brain shut off, not my finest moment. Why did my brain shut off? Great question, I'm so glad you asked. The interview was going really smooth. I had all of the points I had prepared. I was really proud of myself. The host and I had great rapport. So we were having a lot of fun. And then at the end the host asked me so, tracy, where can everybody find you to connect with you? And I had no answer. I hadn't prepared for that. Despite having listened to many, many podcast episodes and shows over the years and hearing the host routinely ask those ending questions, I flaked on it. I wasn't prepared. I was too busy preparing my notes on other things. I didn't even think about having a strategic call to action.
Speaker 2:The moral of the story doing podcast interviews is great, but if we don't leverage them into more business growth for us, into email list growth, then we might as well not spend our time doing the interviews at all. I want you to be prepared every time you are a guest on a podcast, every time you're being interviewed. I want you to be better than me. I want you to get the most marketing impact you can out of every interview that you do. I want your email list growth to explode every time you are a guest on a podcast. So how do you do that? Not just by being prepared, but by being strategically prepared with the best call to action, or CTA, for your business, based on your promotional year at the time of the interview. A CTA is a call to action, a directive to our ideal clients on what to do next, how to take the next step with us, how to get into our world, go deeper with our content and, hopefully, stay in our world with us and convert into buyers. So here's some examples of calls to action you've likely heard or maybe even used have my free download, join my waitlist workshop masterclass webinar. Subscribe to my blog podcast newsletter. Sign up for my membership. Join my free Facebook group. Book your free info, call. And let's not forget those calls to action for engagement Asking your ideal clients how something resonates with them, asking them their opinion on what you've posted on social media.
Speaker 2:Calls to action for engagement don't directly grow our email lists, but they do grow them indirectly, and here's what I mean. When we have high engagement on our social media content, the algorithm loves this and recognizes our content as important and our content then gets served up to a broader audience with more reach, and your audience gets curious about who you are. And if your social media profile is set up for email list growth, then there you go that high engagement has just grown your email list. So here's some calls to action that you might use for engagement. You could post your favorite quote and use this CTA. How does this resonate with you? You could post three tips for your ideal clients and then use this CTA. Share your best tip below that asks them for engagement. Post about your favorite book and use this CTA. What are you currently reading During your live video?
Speaker 2:Use engagement questions throughout, like tell me in the comments and in every email. Use an engagement prompt like reply back and tell me or follow me on social media. You're likely using CTAs already, but my question is are you using them consistently and strategically? I ask this because CTAs are simple and easy to use, but they're also really simple and easy to forget. A prime example we have so many things to remember as content creators and business owners. We get so caught up in crafting our content the perfect words or the graphic on our posts, the perfect copy for our website or our blog, the perfect interview questions for our podcast episodes, practicing our live videos, prepping for guest spots on podcast shows and we completely forget about making sure we are using these opportunities for email list growth with a clear call to action. The small detail, the tiniest small detail of a CTA can easily get overlooked. Yet this small detail can have the biggest impact on our email list growth, on our audience growth and, ultimately, on our income. Isn't it wild? It blows my mind that such a small thing like a call to action can have such a massive impact on our bottom line revenue. Here's a tip I use to never forget my CTAs. Wherever I'm creating my content, I have a reminder that says what is the CTA? Writing a live training script? I post this and highlight it at the top so I don't forget. Preparing for a podcast guest interview, I will write this on a sticky note, along with the key points I want to make during the interview, and keep it by my laptop. Simple and easy to use, simple and easy to forget. So let's set ourselves up for success with reminders. What is your best way to remind yourself? Decide that today and then implement it every time.
Speaker 2:In order to grow our income, we have to attract our ideal clients to us and get them to stay with us long enough to deepen that no-like-and-trust factor. We want them swimming in the pool of our content and staying in our world long-term so that they convert into buyers. We want the opportunity to give them value, to help them solve their problems, and through that we're able to showcase our expertise. The way we do this is by being prepared at every opportunity to tell our ideal client what to do next, where to go next, what their next step with us should be. And you may be wondering how often do you use a CTA? Every piece of content, every nook and cranny of your business? Every single time, but especially when you are a guest on a podcast.
Speaker 2:And why do I say that? Because being a guest on a podcast is a special marketing opportunity for you. Being a guest on a podcast means that you have instant credibility and likability because the podcast host has invited you on the show. The podcast host has endorsed you as someone that is worthy of their nurse time and attention the podcast host is giving you the keys to their audience, the keys to their kingdom. The host likes you, trusts you and sees you as an authority on your subject matter. Otherwise you wouldn't have been invited on the show. And this, my friends, is special. It's as if the host has invited you into their home and is personally introducing you around to all of their friends and saying how great you are. Their audience is gonna like you. They're gonna see you as an authority and when you deliver awesome value through that interview, they're gonna trust you.
Speaker 2:Being prepared with a strong CTA at the end of that interview is crucial. Not preparing for the opportunity to give a call to action at the end of the interview means lost income because you've lost an awesome opportunity for list growth from an audience that's already warmed up to you. They're already excited to connect with you. So when you're preparing for your podcast guest interview, obviously you're gonna prepare what you wanna say and the notes you wanna make and the points you wanna make. So take that one step further. Be better than me. Make this interview work for you to grow your email list. Think through what is the best call to action for this interview at this time in my business Is there a free download you could easily put together that corresponds to the subject matter in the interview and allows the listener to not only become a part of your email list when they opt in, but also give them an opportunity to dive deeper into the content to learn more about you through that free download, and this adds even more value to the interview. So it's a win-win. The podcast hosts they love bringing value to their listeners and if you can do that at a deeper level with a super cool free download, that's a home run for everybody, right?
Speaker 2:Another tip when it comes to leveraging the most list growth out of every podcast guest spot is to ask the host or the host admin when your interview will air, when is your episode gonna go live, and based on their answer, you pick the call to action that's gonna have the most impact for your business at that time in the calendar year. Think through what do you have going on in your business at the time the episode is going to air? So here's what I mean If you're planning to launch your online program, for example with a live webinar or a masterclass, or you have a paid membership and the doors to it are opening. Let's say April of that year, and the host says that your interview episode it's gonna air to the public mid to late March. Well, your best call to action would be to mention your live masterclass, your webinar, your membership as the way that the listeners can connect with you further.
Speaker 2:Now, if the episode isn't gonna air in time to benefit you for a promotion you have going on, or maybe you're just not in a promotional period at that time no worries, consider creating that free download we talked about. Don't make it complicated. Do that with ease. Just make it simple. Or think through what is the next step that I want the listeners to take with me. Is it to your podcast, your blog, your free Facebook group, your YouTube channel, or maybe a landing page where you've created and house all of your free resources? As long as all of those places have been set up in a way that leads to email list growth for you, you are all set for success, my friend. So if you're wondering what to say to easily transition into this without feeling salesy, I got you.
Speaker 2:When the podcast host asks how can everybody find you, connect with you, learn more about you? Here are some things you can easily say Thanks so much. I'm so glad you asked. I have a free guide that I created especially for your listeners so they could dive deeper into this topic. They can go to and that's where you give the URL to grab it, or what about something like this one? I've got an awesome free Facebook group where everyone is encouraged to network, collaborate, make connections for business growth. They can go to and give them the name of the Facebook group, or what about one of these, depending on what you've got going on for your business. My podcast, youtube channel, blog is a great way to connect with me and learn more about me. It's called and that's where you would give them the name of the podcast, the blog, the YouTube channel.
Speaker 2:So let's recap really quick. First of all, do not make the same mistake that I did. Please be better than me. Prepare in advance of every guest interview and be strategic about your choice of call to action to use. Create a system that reminds you to include your call to action in all of your preparations. A sticky note works great. A reminder at the top of every Google Doc where you're making your notes, whatever's gonna work for you.
Speaker 2:Choose a call to action that promotes you and your business in the best way possible and leads to emailless growth.
Speaker 2:That's the key. Will the episode air around the time of a launch or will you be in between launches at the time the episode is live? Use a clear CTA, not only with every podcast guest interview, but every piece of content, every nook and cranny of your content. Every single time, and don't worry about coming across as salesy or pushy when you state your call to action, remember the podcast host has given you the floor. They have endorsed you already and invited you to share it. They're asking you for it, so state it confidently and with excitement. Calls to action simple and easy to use, but they are also just as simple and easy to forget. So let's be sure we make the most out of every marketing opportunity by using strong calls to action that lead to emailless growth. And then, next time you're invited to be a guest on a podcast, use the strategy I've given you here and you'll be all set up to not only grow your email list, but your income too.
Speaker 1:If you enjoyed this episode, please visit podprosecom, slash 261. Then share the link with one person that you believe it would add value to. Until next time, thank you for listening.